Are You InTEXTicated?
Illinois Teens 6th Annual
Public Service Campaign
About AAIM & Prevention & Education
The Alliance Against Intoxicated Motorists (AAIM) is an independent non-profit organization founded in 1982 by families affected by drunk driving crashes. Our mission is to prevent deaths and injuries caused by chemically impaired or distracted operators of any motor vehicle or watercraft while assisting victims of these incidents in Illinois.
To educate the public about the dangers of distracted driving, AAIM's Prevention and Education Program has partnered with traffic safety organizations to conduct awareness campaigns focused on visual, manual, and cognitive distractions,
as well as proper seatbelt use.
Statistics to Note:
• 2,510+ crashes in Illinois due to distracted driving (2023, IDOT)
• 58% of crashes involving teens nationwide are related to distractions
(AAA Foundation)
• 6% of those killed in these crashes are teens aged 15-19
"Are You InTEXTicated?" 2025 Campaign Guidelines
PSA Video Contest
This campaign emphasizes the use of electronic devices while driving and passenger safety. Schools and student groups are invited to submit a 45-second Public Service Announcement (PSA) video.
Award:
- A Traffic Safety Award will be given to the group that creates the most impactful video.
- Campaign Guidelines Released On: February 3, 2024
Criteria to Participate
- Open to high school students (Freshman-Senior)
- Video length: Max of 45 seconds, submitted as MP4
- Use only original or royalty-free music
- Safety Rules:
- Seat belts must be worn
- The car must be safely parked
- No filming while driving or with moving vehicles
Key Messaging (suggested, not required in videos)
- Influences on driving choices
(e.g., Parents, Peers, Celebrities) - Passengers as the primary distraction for teen drivers
- Distracted driving persists for 27 seconds after putting the phone down
- Encourage speaking up for safety
- Use campaign hashtags: #inTEXTicated, #AAIMtoSaveLives, #DontDriveDistracted
- Reference content from this flyer
- Additional resources on AAIM’s website
Submission Information•
- Submit videos to PSAcontest@aaim1.org
- Submission Deadline: March 24, 2025, by noon
- There is no submission limit per school/group
Content Restrictions
- No branding or logos on clothing•
- No depiction of illicit drug use, smoking, or foul language
Judging Criteria:
- Creativity
- Social Media Impact
- Inclusion of required messages
Prizes:
- 1st Place: $1,000.00
- 2nd Place: $500.00
- 3rd Place: $200.00
Finalist videos will be posted on AAIM’s website for public voting from April 1 – April 20, 2025.
Downloads
To download and print information
2024 Winner
2023 Winners
Each Year AAIM takes the initiative to add to awareness that April is Distracted Driving and Alcohol Awareness Month by hosting our Annual "Are You InTEXTicated?" Campaign to shed light on this critical issue. These are our 2023 top 3 audience-voted winning submissions!
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